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☆ Beer giant AB InBev beats profit estimates, with Bud Light boycott set to ease one year on
▼ + stars: | 2024-05-08 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.

Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona

☆ The $21 billion influencer industry has gone completely off the rails
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.

Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California

☆ Best Buy offers to screen LGBTQ nonprofit donations after conservative pressure, filing shows
▼ + stars: | 2024-03-29 | by ( Matt Lavietes | Brooke Sopelsa | ) www.cnbc.com time to read: +9 min

"Best Buy has partnerships with and contributes to organizations and activists that promote the practice of gender transition surgeries on minors and evangelize gender theory to minors. Why are Best Buy shareholders funding the proliferation of an ideology seeking to mutilate the reproductive organs of children before they finish puberty?" "This contentious and vast disagreement between radical gender theory activists and the general public has nothing to do with Best Buy selling electronics." "Were Best Buy to agree to such a compromise with us, we will not make a splash about it." In an email on Friday, GLAAD, one of the LGBTQ nonprofits mentioned in the SEC filing, expressed its displeasure with Best Buy.

Persons: hasn't, Carly Charlson, NCPPR, —, Ethan Peck, Peck, Marina Rizzo, Rizzo, we're, Bud Light, Bud Light's, influencer Dylan Mulvaney, Sarah Kate Ellis Organizations: Securities and Exchange Commission, SEC, National Center for Public Policy Research, Best, HRC, NCPPR's Free Enterprise Institute, SAGE, GLAAD, Rights, PRIDE, NBC, Anheuser, Busch Inbev Locations: States

☆ How creators are using long-form writing to build community and combat the uncertainty of short-form video
▼ + stars: | 2024-03-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

AdvertisementBuckle is part of a group of creators that has turned to slower, longer types of content that don't live on social platforms. Turning to long-form content — in writing, but also through podcasts, community platforms like Patreon, and YouTube videos — has been a way for creators to counter this. AdvertisementFor some creators, long-form content is also a way to slow down their relationship with their audiences and build stronger connections. Alexandra Hayes Robinson recently started the newsletter Hello Hayes after finding success on TikTok. Alexandra Hayes RobinsonWritten content is a way for creators to build 'community'The idea of "community" has become central to the creator economy, and long-form content can help foster it.

Persons: —, Lesley Buckle, interning, Instagram, . Buckle, Buckle, it's, Dylan, Annie Openshaw's, Rafy Evans, Alexandra Hayes Robinson, Hayes, Emma Brooks, She's, Annie Openshaw —, Openshaw, Jessamyn Stanley, Ashley Batz, Thomas Walters, Julianne Fraser Organizations: Service, Business, Porter Magazine, Infinity Creative Agency, TikTok, Google, Buckle, Dollar, New Locations: Marie Claire, virality, Europe, New York

☆ Right-wing boycotters take aim at another brand: Doritos
▼ + stars: | 2024-03-06 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +4 min

Read previewRight-wing boycotters have set their sights on another major brand: Doritos. Representatives for Doritos, PepsiCo, and Hudson did not immediately respond to BI's request for comment. AdvertisementOn Tuesday, Doritos Spain announced it was cutting ties with Hudson because of comments she reportedly made that resurfaced online, Newsweek reported. Advertisement"I don't remember having written such barbarities," she wrote, according to a Rolling Stone translation. While brand boycotts are nothing new, experts previously told Business Insider that political polarization in the US, combined with culture wars and panic-stoking media coverage, have been gaining steam in recent years.

Persons: —, Samantha Hudson, Hudson, Doritos, Rolling Stone, BoycottDoritos, Dylan Mulvaney, aren't Organizations: Service, PepsiCo, Hudson, NBC News, Business, Doritos, Newsweek, Stone, Bud Light Locations: Spain, Doritos Spain, Spanish

☆ Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales
▼ + stars: | 2024-02-29 | by ( Hanna Ziady | ) edition.cnn.com time to read: +2 min

London CNN —The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer. Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney. In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Bud Light sales tanked after the company’s partnership with Mulvaney sparked an anti-trans backlash and calls for a boycott. The firestorm saw Mexican lager Modelo Especial dethrone Bud Light last May as America’s top-selling beer, a title the brand had held for more than two decades.

Persons: BUD, Bud Light, Dylan Mulvaney, Beer, Mulvaney, Bud, Aarin, Hargreaves, ” Organizations: London CNN, Bud, Anheuser, Busch InBev, Bud Light, Modelo, “, Teamsters, InBev, InBev’s, Budweiser Brewing Company Locations: North America, United States, InBev’s Asia, Hong Kong, South Korea, China

☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ Opinion: Shane Gillis’ turn on ‘SNL’ shows that all too often, bigotry sells
▼ + stars: | 2024-02-25 | by ( Dean Obeidallah | ) edition.cnn.com time to read: +5 min

“That’s how I got to New York.”Since losing the “SNL” gig, Gillis has only leaned into what some call “cringe humor” and others rightly slam as bigotry. Even among the cast members of “SNL,” we didn’t see any public outrage or protest over Gillis hosting. If you don’t like a comedian’s material, don’t attend their shows. In the case of Gillis, despite what he said with the joke in his opening monologue on “SNL,” he might actually want you to Google his name. Based on what we’re seeing, there’s a lucrative market for views like his in the world of bigotry.

Persons: Dean Obeidallah, Shane Gillis, Gillis, “, he’d, what’s, didn’t, ”, Theo Von, Vox, ” TMZ, Dave Chappelle, Gillis’s, Bud Light, influencer Dylan Mulvaney, Donald Trump, They’ve, don’t Organizations: CNN, Dean Obeidallah CNN, “ SNL, SNL, Los Angeles Times, YouTube, Netflix, New York Times, Blacks Locations: New York

Now, faced with unprecedented attacks in state legislatures, transgender rights leaders acknowledge they are playing defense — and two of the biggest groups are joining forces to counter the onslaught. “This is going to be a defense game — and a movement-strengthening game,” said Andy Marra, executive director of the Transgender Legal Defense and Education Fund. Many of laws ban gender-affirming medical care for trans minors or bar trans athletes from competing on girls’ and women’s scholastic sports teams. The national political environment — in regard to LGBTQ+ rights — has changed dramatically since then. Marra, who has been active in the LGBTQ+ rights movement for 20 years, says she remains optimistic in the face of current setbacks.

Persons: —, ”, Andy Marra, Rodrigo Heng, Lehtinen, Marra, Ken Paxton, Greg Abbott, Abbott, ” Marra, Heng, “, Lehtinen —, “ We’ve, He’s, Ileana Ros, Ros, Rodrigo, ” Ros, Bud Light, influencer Dylan Mulvaney Organizations: Transgender Legal Defense, Education Fund, Republican, National Center for Transgender Equality, Trans, Texas, Gov, GOP Locations: U.S, New York, Washington, North Carolina

Anheuser-Busch last year suffered a major backlash over its Bud Light marketing promotion with a transgender influencer, Dylan Mulvaney. In his Truth Social post on Tuesday, Trump appeared to be well-informed about detailed aspects of the beer company's operations. Trump wrote, "Anheuser-Busch is a GREAT American brand that perhaps deserves a Second Chance?" "Am building a list, and might just release it for the World to see," Trump wrote. Trump wrote.

Persons: Donald Trump, Busch, Dana White, Dylan Mulvaney, White, Trump, Bud, Bud Light, Kid Rock Organizations: Anheuser, UFC, CNBC, Busch, Bud Light, Trump, GREAT, TKO, Holdings, Republican Locations: Nevada, Treasure, Las Vegas , Nevada, U.S, American, Las Vegas

☆ Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy
▼ + stars: | 2024-02-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. The brand has been in crisis mode ever since, and the Super Bowl commercial is part of its effort to turn around perception. “We wanted to get back to the humor the brand has been known for,” Bud Light’s vice president Todd Allen told CNN. 2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60Bud Light launched its new campaign — “Easy to Drink.

Persons: Bud Light, ”, ’, Bud Light’s, Bud, “, ” Bud Light’s, Todd Allen, Post Malone, Bud Light Seltzer, Peyton Manning, Dana White, BUD, Miles Teller, Keleigh, influencer Dylan Mulvaney, Allen, Heinerscheid, it’s “, isn’t, ” Allen, “ We’re Organizations: New, New York CNN, Super, CNN, “, NFL, UFC, Parent, Anheuser, Busch, Modelo, Miller Lite Locations: New York

NEW YORK (AP) — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. Some advertisers are releasing ads ahead of Super Bowl 58 in the hope of capitalizing on the buzz that builds as the game approaches. Bud Light also angered supporters of transgender rights who felt it abandoned Mulvaney. “The first Super Bowl spots to be released embrace light humor," said Northwestern University marketing professor Tim Calkins. "This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”As always, commercials are stuffed — even overstuffed — with celebrities.

Persons: Bud Light, influencer Dylan Mulvaney, “, ”, Ray Taylor, they’ve, hasn't, Lionel Messi, Kate McKinnon, Pete Davidson, Tim Calkins, Vince Vaughan, Tom Brady, Brady miffed, Wayne Gretzky Organizations: Budweiser, Super, advertising's, CBS, Paramount, Nickelodeon, Anheuser, Busch, Villanova School of Business, ” Anheuser, Bud, Kawasaki, Northwestern University Locations: Labrador, America

☆ TikTok's Lunden and Olivia Stallings are straight people's favorite lesbian couple. What do they owe queer fans?
▼ + stars: | 2024-01-25 | by ( Kate Taylor | ) www.businessinsider.com time to read: +29 min

Lunden and Olivia told me their mission as influencers was to "represent and inspire others to be their authentic self." Advertisement"I did feel represented by them," Asia said, but the tweets "showed me that they are still white women." "We are especially confident in our sexuality and the way that we feel and who we are," Olivia told me. Lunden and Olivia told me they want to advocate for all LGBTQ+ people, including those who don't look like them. It's a chance, the couple told me, to combat the hate and negativity LGBTQ+ parents face.

Persons: Lunden Stallings, Olivia Bennett, Monique Lhuillier, Lunden, Taylor Swift, Stallings, David Yurman, preppy, Olivia, TikTok, Kendrick Brinson, who's, you've, Madison Mathews, sunnies, peck, they'd, Brooklynites, Remington, Zeta Tau, Olivia DMed Lunden —, Justin Bieber, snapbacks, haven't, Lunden's, Ellie Goulding's, Olivia couldn't, Caroline Bayne, Lunden's TikTok, Zara, Mercedes, Sophie, It's, Jackie J, Jackie, There's, Bud Light, Dylan Mulvaney, influencers, They've, KenzKustomz, Krysten Stein, Black influencers, Stein, Hill, millennials Organizations: Naylor, People, Business, Alabama, Chevrolet, New York Post, Daily Mail, Madison, University of Central, Jacksonville State University, Zeta Tau Alpha, University of Alabama's, University, Minnesota, BI, Braves, Rover, Pride, Nielsen, Saks, University of Illinois Locations: Roswell , Georgia, Asia, Olivia, Charleston, LoveShackFancy, Powder Springs , Georgia, Atlanta, Blytheville , Arkansas, University of Central Arkansas, Alabama, Roswell, Austin, RushTok, Alpharetta, Charleston , South Carolina, Southern, Publix, Fayetteville , Arkansas, University of Illinois Chicago

☆ Corona-maker AB InBev to have first beer sponsorship with the Olympics
▼ + stars: | 2024-01-12 | by ( Micah Washington | ) www.cnbc.com time to read: +1 min

Anheuser-Busch InBev has scored a sponsorship for the upcoming Olympic Games, making it the first beer brand to ever sponsor the event. Corona Cero, one of AB InBev's non-alcoholic beers, contains less than 0.5% alcohol by volume, according to the company's website. It has a "characteristic as a category that is incredible, which is beer is local," Doukeris said. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

Persons: Corona, Doukeris, CNBC's Arabile Gumede, Dylan Mulvaney, Bud Organizations: Anheuser, Busch InBev, Games, Olympic Committee, IOC, Corona Cero, InBev's, InBev, Bud Light, Modelo Especial, U.S ., CNBC, NBCUniversal, NBC Sports, NBC Olympics, NBC Locations: Los Angeles, U.S

☆ More than 500 companies had perfect scores on top advocacy group's LGBTQ+ index
▼ + stars: | 2023-11-30 | by ( Courtney Reagan | ) www.cnbc.com time to read: +3 min

(Photo by Rodin Eckenroth/Getty Images)In a year stained by boycotts, protests and heightened consumer choice, hundreds of companies came through for LGBTQ+ equality, according to a leading advocacy group. The Human Rights Campaign Foundation awarded 545 companies with a perfect score on its annual Corporate Equality Index, which evaluates U.S. based companies that opt into the survey on their policies for LGBTQ+ equality. More than 800 of the 1,384 companies scored earned at least 90 of the possible 100 points. When the index first began in 2002, only 13 companies earned the highest score. Target scored a 95 this year, while Anheuser-Busch scored a 75.

Persons: Rodin Eckenroth, they're, Kelley Robinson, Robinson, JPMorgan Chase, Salesforce, Busch, Target, Brian Cornell, we've, Bud, influencer Dylan Mulvaney Organizations: Rights, Foundation, Employees, Cola, JPMorgan, HRC, Target, Anheuser, Nike Locations: Hollywood , California

☆ 'Give him the benefit of the doubt': Why one gay GOP leader is holding his fire on Mike Johnson — and wants to know if he has any gay friends
▼ + stars: | 2023-11-20 | by ( Bryan Metzger | ) www.businessinsider.com time to read: +17 min

Again, not to predetermine or predispose the speaker, I just don't know how many gay people he knows. Marjorie Taylor Greene said she voted against him in part because he voted for the "Democrat gay marriage bill." So you're out of step, you're out of line, Marjorie, if you've got a problem with gay marriage. I don't think during that time, President Obama or then-Vice President Biden were supportive of LGBT equality. I'm not surprised it tracks with where he is on gay marriage, it tracks with where he is on LGBT acceptance issues in society.

Persons: Mike Johnson's, We've, Charles Moran, —, Mike Johnson, Johnson, litigating, Moran, he's, Steve Scalise, Tom Emmer, …, Jim Jordan, I'm, Kat Cammack, Johnson's, litigate, He's, Marjorie Taylor Greene, Rick Allen, Emmer, Joe Biden, Marjorie, you've, I've, we've, Donald Trump's, Dylan Mulvaney, Bud Light, Obama, Biden, Hillary Clinton, It's, it's, Lawrence, Barack Obama, Eric Holder, That's, they're, haven't Organizations: Republican, Service, Republicans, Republican Conference, Representatives, Research, LGBT, Democrat, House Republican Conference, Senate, US Initiative, Trump, . Texas, Defense, Republican Party, Human, Education Law, HRC Locations: Roman, America, Louisiana, Georgia, ., Florida

☆ Anheuser-Busch says U.S. marketing head is leaving
▼ + stars: | 2023-11-16 | by ( Marley Jay | ) www.cnbc.com time to read: +1 min

Beer giant Anheuser-Busch says its head of U.S. marketing is leaving, months after its Bud Light brand lost its position as the top beer brand in the country. The company said U.S. Chief Marketing Officer Benoit Garbe will leave at the end of 2023 "in order to embark on a new chapter in his career," with U.S. Chief Commercial Officer Kyle Norrington taking charge of marketing activities. The company said other sales leaders will report directly to Anheuser-Busch CEO Brendan Whitworth. Bud Light lost its U.S. leadership title to Modelo Especial over the summer. Sales of the brand have been falling for years while Modelo's parent, Constellation Brands, gained steam and marketed itself more successfully to younger beer drinkers.

Persons: Bud Light, Benoit Garbe, Kyle Norrington, Brendan Whitworth, Whitworth, influencer Dylan Mulvaney, influencers Organizations: Anheuser, Busch, Bud, ., U.S, Modelo Especial, Constellation Brands, NCAA, women's, Conservative

☆ Anheuser-Busch US CMO is stepping down after Bud Light sales sink
▼ + stars: | 2023-11-15 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +2 min

New York CNN —Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues. The world’s biggest brewer reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales. The brand’s Bud Light customers abandoned the beer after it partnered with transgender influencer Dylan Mulvaney and botched its response to the controversy. Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may be one of the steps.

Persons: New York CNN —, Busch, Benoit Garbe, “, ” Garbe, Kyle Norrington, Bud, influencer Dylan Mulvaney, reshuffling, ”, Brendan Whitworth, Bud Light, Michel Doukeris, –, Jordan Valinsky Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Bud Light, Anheuser, InBev, Modelo, Mulvaney Locations: New York

☆ Target CEO blames aggressive behavior, serious threats for pulling some Pride merchandise
▼ + stars: | 2023-11-02 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +2 min

Target CEO Brian Cornell defended his decision to pull some of the retailer's Pride Collection merchandise off shelves earlier this year, saying backlash against the items led to the most serious safety threats that he can recall in his decade with the company. Target has sold merchandise timed for Pride month, which celebrates LGBTQ+ people and issues in June, for more than a decade. In August, Cornell said the strong reaction to the company's Pride collection contributed to Target's disappointing sales in the second quarter. Cornell said in the CNBC interview he thinks the Pride response is no longer hurting Target financially, though he noted the retailer faces other challenges. Cornell's full interview with CNBC will air later Thursday as part of CNBC Evolve.

Persons: Brian Cornell, CNBC's Becky Quick, Cornell, We've, George Floyd's, Becky, I've, influencer Dylan Mulvaney Organizations: . Beverage, InBev, Bud, CNBC, CNBC Evolve Locations: Minneapolis

☆ Premarket stocks: American inequality is rising despite higher wages
▼ + stars: | 2023-11-01 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

The median (or mid-point) net worth for households has also increased. And while the median net worth has increased significantly, it’s still under $200,000 — far short of the estimated amount Americans should have in retirement savings. Bud Light sales keep sinkingBud Light continues to drag on Anheuser-Busch InBev’s bottom line in the United States, reports my colleague Jordan Valinsky. In the summer, Bud Light lost its long-held top-selling American beer title to rival Modelo. In an effort to jumpstart sales, Bud Light has been rolling out marketing campaigns and partnerships it thinks will placate fans.

Persons: it’s, ”, “ Consumers, ” Dana Peterson, Bud, Bud Light, Jordan Valinsky, Dylan Mulvaney, Elisabeth Buchwald, Biden, ’ Organizations: CNN Business, Bell, New York CNN, Labor Department, Consumer Finances, Governors, Federal Reserve, Conference, Board, “, Conference Board, Wall, Dow, Nasdaq, Bud Light, Anheuser, Busch, InBev, Modelo, Beer Business, NFL, UFC Locations: New York, Black, United States

☆ Beer giant AB InBev beats forecasts, but Bud Light boycott continues to hit U.S. revenues
▼ + stars: | 2023-10-31 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

Anheuser-Busch InBev, the world's biggest brewing firm, on Tuesday beat expectations for the third quarter, despite an ongoing drag from controversy surrounding its online Bud Light campaign. Revenue rose 5% over the period to $15.57 billion, ahead of a company-compiled forecast of 4.7%. However, Bud Light — which lost its spot as the top-selling U.S. beer over the summer amid a conservative-led boycott, protesting its partnership with transgender influencer Dylan Mulvaney — weighed on U.S. performance, the company said. It marks the second quarter in which the Bud Light controversy, which includes criticism of the company for failing to support Mulvaney amid the backlash, has hit U.S. sales. Analysts at RBC Europe said the company's performance stood out within a "turbulent quarter" for earnings, noting beats on organic revenue growth and EDITDA growth expectations, despite a North America sales miss.

Persons: Bud, Bud Light, influencer Dylan Mulvaney — Organizations: Anheuser, Busch InBev, Revenue, RBC Europe, North, Brewers, Carlsberg, Heineken Locations: East, Africa, Asia, Europe, Brussels, U.S, North America, Southeast Asia

☆ The head of AB InBev's entertainment studio has exited in the latest marketing shakeup at the Anheuser-Busch parent
▼ + stars: | 2023-10-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

AB InBev's studio head is out, the latest marketing shakeup at the Anheuser-Busch parent company following the Bud Light fiasco . The company put seasoned AB InBev marketer Lauren Denowitz in charge as global studio head while enlisting help from Oscar-winning Michael Sugar's production company, Sugar23, and branded entertainment guru Jae Goodman . Bud Light faced months of conservative-led protests and falling sales over its partnership with transgender influencer Dylan Mulvaney. The Anheuser-Busch controversy started in April when the company sent Mulvaney a personalized Bud Light can for a March Madness contest. The fallout has dragged down US performance for two quarters in a row, even as AB InBev beat expectations in the most recent quarter.

Persons: Bud, Lauren Denowitz, Michael Sugar's, Jae Goodman, Bud Light, influencer Dylan Mulvaney, Denowitz didn't, Michel Doukeris Organizations: Anheuser, Busch, Hollywood, InBev, Brands, Bud Light, UFC

☆ Bud Light tries for a comeback with a focus on sports and concerts
▼ + stars: | 2023-10-31 | by ( Stefan Sykes | ) www.cnbc.com time to read: +3 min

The company's revenue fell nearly 14% from July to September in the U.S., its largest market, as Bud Light sales sank. Bud Light sales started falling in April after a conservative boycott of the brewer's partnership with transgender influencer Dylan Mulvaney. Anheuser-Busch is now trying to turn around the brand's fortunes by marketing Bud Light through platforms it considers uncontroversial. Moving forward, the company plans to promote Bud Light at events like football games and concerts, he said. "This was the result of one campaign," he said of the Mulvaney partnership, which featured her face on a Bud Light can.

Persons: Light, Bud, influencer Dylan Mulvaney, Bud Light, Bump, Michel Doukeris, Folds, Doukeris, Wall Organizations: Anheuser, Busch InBev, U.S, Bud Light, Modelo Especial, U.S . Bud, Nielsen, Bump Williams Consulting, CNBC, Busch, NFL, Stagecoach, Revenue Locations: U.S, Mulvaney

☆ Bud Light sales keep sinking
▼ + stars: | 2023-10-31 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light continues to drag Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer’s sales rose because of higher prices. The company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Light continues. The brand’s customers turned their backs on Bud Light after the company partnered with a transgender influencer – and then muddled its response. Tuesday’s report painted a bleak picture for Bud Light, sales and shipments of which have weakened dramatically since its brief and limited partnership with trans influencer Dylan Mulvaney in the spring. Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Persons: Bud Light, –, Dylan Mulvaney Organizations: New, New York CNN, Anheuser, Busch, InBev, Modelo, UFC, Beer Business, BUD Locations: New York, United States, East, Africa, Asia, Pacific, Europe

NEW YORK (AP) — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will become the UFC's “Official Beer Partner” in the U.S. starting Jan. 1, the two companies announced. Bud Light has also faced backlash from Mulvaney’s supporters and LGBTQ+ rights groups, who say the company didn’t do enough to support her. In June, Bud Light lost its place as America’s best-selling beer after more than two decades, slipping into second place behind Mexican lager Modelo Especial. As Bud Light sales plunged, Anheuser-Busch InBev reported a 10.5% fall in U.S. revenue for this year's second quarter.

Persons: Bud Light, Dana White, influencer Dylan Mulvaney, Bud, Stella Artois, Corona Organizations: UFC, Anheuser, Busch, InBev, Bloomberg, Crypto.com, Modelo Especial, Constellation Brands, Busch InBev, Bud Light Locations: U.S

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